Learn how to promote sites in search engine rankings. You will understand how to analyze data, increase the conversion rate of search traffic and manage your team. You will be able to work on the international market.
- Program of 6 courses
- On-the-job training
- Guaranteed employment
- Forever access to the course
A SEO specialist is responsible for search engine optimization of sites and promotion of pages to the top of search engine results.
SEO specialists are in demand in the market, to start working with customers, it is enough to master the terminology and learn how to promote sites with a regional affiliation.
Who is suitable for this course:
- Beginning SEO specialists. Learn SEO tools and how to audit sites, optimize content, and build a semantic core. Learn to analyze the effectiveness of promotion and work with English-speaking clients. Learn a sought-after profession and get a career in SEO.
- Marketers. Understand how search engines work, learn how to collect semantics and master SEO and web analytics tools. You will learn how to set tasks for contractors and manage the team. You will be able to promote sites on your own and expand your competencies.
You will learn:
- Conduct a site audit. Learn how to test the usability and loading speed. Understand how to improve the interaction of search engine crawlers with the site.
- Use content to solve SEO problems. Learn how to analyze content, select keywords and edit meta tags that will help promote your site in search engine rankings.
- Optimize sites. Learn how to perform internal and external optimization of a site.
- Manage the SEO promotion team. You will learn how to select performers, set tasks and evaluate the results of the work. You will be able to become an effective leader.
- Promote sites to the international market. Learn how to work with English-speaking clients and promote regionally-linked sites.
- Evaluate the effectiveness of SEO.
You will receive individual career counseling, assistance in preparing your resume and portfolio. Based on your wishes we will find suitable vacancies, prepare you for an interview and do everything we can to make sure you get an offer.
Activities for students:
- Private workshops. Join a professional community, ask any question to the experts and make new friends.
- Partner company tours. Look at the work of major companies from the inside, meet staff and managers, and learn from the experience of major projects.