Master the full range of services for Internet promotion and become a professional marketer, strategist, analyst, contextualist and tagetologist in one person.
- Guaranteed employment
- Free for the first 6 months
- On-the-job training
- First income in 6 months
Who is suitable for this course:
- Beginners in marketing. Learn how to effectively promote any project on the Internet and learn an interesting and well-paid profession from scratch.
- To offline marketers. Learn new promotion tools and become “friendly” with context, targeting, and SEO, and you will be able to change your specialization to something that is more in demand.
- To business owners. You will understand the core processes of internet marketing, learn how to calculate the effectiveness of advertising and understand how well your marketer works.
You will receive individual career counseling, assistance in preparing your resume and portfolio. Based on your wishes we will find suitable vacancies, prepare you for an interview and do everything we can to make sure you get an offer.
Private events for students:
- Private workshops. Join a professional community, ask any question to the experts and make new friends.
- Partner company tours. Look at the work of major companies from the inside, meet staff and managers, and learn from the experience of major projects.
- Career consulting. You’ll work with a career consultant to determine your career goals, create an effective resume, and learn how to conduct job interviews.
You will learn:
- Understand digital technology. Master convenient tools for content creation, community management and search, parsing and analysis of the target audience and competitors.
- Set up and run contextual advertising.
- Work with analytics systems.
- Set up and run targeting ads. You will learn how to create creatives for campaigns, and will be able to adjust and optimize advertisements for any audience.
- Calculate the effectiveness of advertising on KPI. Understand CPC, CPA, CPO and other metrics, learn to calculate metrics and use them to evaluate your work and contractors.
- Promote sites in search engines. Learn all the steps to work with SEO and optimize your site so that it will always be in high positions in search engines.